Who are they?
If your organization has a healthcare or eldercare mission, it is easy to spot caregivers. Many of your employees are professional caregivers: nurses, social workers, physicians, physician assistants, therapists, and direct-care workers, known as hospital, nursing home, home health or personal care aides.
Your employees may have many years of college education, briefer technical preparation or on-the-job training. Whatever their preparation, these professionals are the core of your organization; they diagnose, treat and care for patients or clients, across the lifespan and around the clock.
Why support them?
The COVID-19 pandemic has had a devastating impact on all facets of healthcare. If you employ professional caregivers, whether you are a C-level executive or front-line supervisor, you know that your organization’s mission, reputation and bottom-line are tied to the effective functioning of professional caregivers on your staff. Beyond the effects of COVID, financial pressures, regulatory demands, staffing shortages and turnover affect staff performance. These contribute to workplace stress, costly medical complications and losses in productivity. For your organization to be the best, you need your staff to be their best. Creating a healthy workplace and helping professional caregivers manage their stress can make the difference between organizational excellence and mediocrity, or worse. Approximately 22 million Americans work in healthcare; 5.3 million work as nursing assistants, home health and personal care aides.¹ Another 3 million are registered nurses.²